Today's guest is the author of How to Price Your Platypus and is an international speaker, specialising in helping audiences to discover simple ways to improve their pricing.

He speaks at conferences (including several estate agency events) about the ways you can make a higher price ‘stickier’. He also works one-on-one with clients, helping them apply his Platypus Pricing Process.

He also speaks to and works with sales teams, helping them improve the profitability and the value they deliver. Similarly, he is frequently engaged to speak to CEO groups and smaller business audiences.

As a fractional CMO, he applies psychology research into consumer behaviour to business and marketing.

In this conversation, you will discover simple, quick and easy changes that will make a dramatic difference to your profits and learn simple techniques that will increase your average order value.

You will be entertained, you will be engaged, and you will leave ready to make immediate changes which will improve your profits.