The operators talk about the complexities of channel expansion, debating the strategic trade-offs between doubling down on digital ads versus pushing into physical retail. They discuss how pricing power acts as a form of marketing and why a $30 customer acquisition cost is becoming the floor for most brands. The conversation also explores the nuances of brand versus performance marketing, the hidden risks of international expansion into Europe compared to the US market, and how AI is reshaping creative production while potentially accelerating "peak screen time" and changing consumer behavior.
Chapters:
00:00:00 - Introduction
00:02:28 - Channel Expansion Strategy
00:22:51 - Measuring Marketing ROI
00:42:22 - Managing Complexity in Channel Expansion
00:55:02 - The $30 CAC Floor
01:09:37 - AI's Impact on Brand Authenticity
Powered By:
Fulfil.io.
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
Richpanel.
https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc
Saras.
Rivo.
Subscribe to The Marketing Operators Podcast here:
https://www.youtube.com/@MarketingOperators
Subscribe to The Finance Operators here:
https://www.youtube.com/@FinanceOperatorsFOPS
Sign up to the 9 Operators newsletter here: