If your business hit a plateau in 2025, you’re not failing, your business just outgrew its systems. In this New Year episode, Melissa breaks down why plateaus happen, how to diagnose them, and the exact steps to reset your business for growth in 2026. You’ll learn: • Why businesses plateau It’s not laziness, it’s a system mismatch. Your offers, team structure, or delivery model may have hit their limits. The 4-part diagnostic Melissa walks you through how to evaluate: Revenue tr...
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If your business hit a plateau in 2025, you’re not failing, your business just outgrew its systems. In this New Year episode, Melissa breaks down why plateaus happen, how to diagnose them, and the exact steps to reset your business for growth in 2026. You’ll learn: • Why businesses plateau It’s not laziness, it’s a system mismatch. Your offers, team structure, or delivery model may have hit their limits. The 4-part diagnostic Melissa walks you through how to evaluate: Revenue tr...
Stop Chasing the Wrong Client: Busting the Biggest ICA Myths in Business
Opt In
28 minutes
2 months ago
Stop Chasing the Wrong Client: Busting the Biggest ICA Myths in Business
Most small business owners have been taught to obsess over their “Ideal Client Avatar”. To name them, write their life story, and plaster their face on a mood board. But what if everything you’ve been taught about your ICA is… wrong? In this episode of The Opt-In Podcast, Melissa Franks breaks down why your ideal client is not: One personThe person you wish would buy from youEven you, the founder (yep, sorry) Using real examples from working with clients across industries, she reveals: ...
Opt In
If your business hit a plateau in 2025, you’re not failing, your business just outgrew its systems. In this New Year episode, Melissa breaks down why plateaus happen, how to diagnose them, and the exact steps to reset your business for growth in 2026. You’ll learn: • Why businesses plateau It’s not laziness, it’s a system mismatch. Your offers, team structure, or delivery model may have hit their limits. The 4-part diagnostic Melissa walks you through how to evaluate: Revenue tr...
