In this episode of The Opt-In Podcast, host Melissa Franks shares her Holiday Season Survival Guide for Business Owners. A practical, heartfelt, and sometimes hilarious look at how to stay sane, strategic, and successful during the busiest time of year. Whether your business is deep in Q4 chaos or wrapping up a slower season, these 10 essentials will help you finish strong and start 2026 ready to thrive. Melissa draws from her early days in retail (and a memorable Black Friday gone wrong!) to...
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In this episode of The Opt-In Podcast, host Melissa Franks shares her Holiday Season Survival Guide for Business Owners. A practical, heartfelt, and sometimes hilarious look at how to stay sane, strategic, and successful during the busiest time of year. Whether your business is deep in Q4 chaos or wrapping up a slower season, these 10 essentials will help you finish strong and start 2026 ready to thrive. Melissa draws from her early days in retail (and a memorable Black Friday gone wrong!) to...
Stop Doing It All: The Hidden Cost of DIY in a Scaling Business
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32 minutes
4 months ago
Stop Doing It All: The Hidden Cost of DIY in a Scaling Business
Are you still the one writing SOPs in your multi-six or seven-figure business? Then this episode is your wake-up call. Melissa returns with a no-holds-barred look at the true cost of doing everything yourself—especially once you’re no longer a solopreneur. From million-dollar mistakes in the corporate world to time-sucking $10 tasks in your own business, Melissa unpacks how DIY can silently stall your growth, drain your energy, and leave money on the table. You’ll learn: Why "just doing it yo...
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In this episode of The Opt-In Podcast, host Melissa Franks shares her Holiday Season Survival Guide for Business Owners. A practical, heartfelt, and sometimes hilarious look at how to stay sane, strategic, and successful during the busiest time of year. Whether your business is deep in Q4 chaos or wrapping up a slower season, these 10 essentials will help you finish strong and start 2026 ready to thrive. Melissa draws from her early days in retail (and a memorable Black Friday gone wrong!) to...
