In this episode of The Opt-In Podcast, host Melissa Franks shares her Holiday Season Survival Guide for Business Owners. A practical, heartfelt, and sometimes hilarious look at how to stay sane, strategic, and successful during the busiest time of year. Whether your business is deep in Q4 chaos or wrapping up a slower season, these 10 essentials will help you finish strong and start 2026 ready to thrive. Melissa draws from her early days in retail (and a memorable Black Friday gone wrong!) to...
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In this episode of The Opt-In Podcast, host Melissa Franks shares her Holiday Season Survival Guide for Business Owners. A practical, heartfelt, and sometimes hilarious look at how to stay sane, strategic, and successful during the busiest time of year. Whether your business is deep in Q4 chaos or wrapping up a slower season, these 10 essentials will help you finish strong and start 2026 ready to thrive. Melissa draws from her early days in retail (and a memorable Black Friday gone wrong!) to...
Your Personal Brand Is Showing: Why Public Behavior Impacts Your Business
Opt In
30 minutes
2 months ago
Your Personal Brand Is Showing: Why Public Behavior Impacts Your Business
This week on The Opt-In Podcast, Melissa Franks unpacks a rarely discussed—but vitally important—topic: how your personal behavior in public spaces can deeply affect your business or employment. Whether you're a business owner or an employee, your actions, your posts, your tone, and your choices in public and on social media all have ripple effects and sometimes, unintended consequences. Using a powerful personal story from a youth baseball tournament gone sideways, Melissa explores how behav...
Opt In
In this episode of The Opt-In Podcast, host Melissa Franks shares her Holiday Season Survival Guide for Business Owners. A practical, heartfelt, and sometimes hilarious look at how to stay sane, strategic, and successful during the busiest time of year. Whether your business is deep in Q4 chaos or wrapping up a slower season, these 10 essentials will help you finish strong and start 2026 ready to thrive. Melissa draws from her early days in retail (and a memorable Black Friday gone wrong!) to...
