In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark. Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, ...
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In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark. Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, ...
7 Holiday Fitness Messaging Strategies That Actually Work for Clients Over 50
Optimal Aging
16 minutes
1 week ago
7 Holiday Fitness Messaging Strategies That Actually Work for Clients Over 50
This holiday season, ditch the tired “burn off the pie” message. In this episode of The Optimal Aging Podcast, Jay Croft shares seven high-impact messaging strategies for gym owners, trainers, and health coaches who serve the 50+ population. You’ll learn how to communicate with compassion—not guilt—while keeping your clients engaged and consistent through the holidays. From practical travel workout tips to mindful eating reminders and ways to foster deeper community, this episode is a complet...
Optimal Aging
In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark. Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, ...
