In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark. Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, ...
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In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark. Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, ...
What I’m Learning About Consistency—Even When I Fall Short
Optimal Aging
13 minutes
1 month ago
What I’m Learning About Consistency—Even When I Fall Short
In this solo episode of The Optimal Aging Podcast, host Jay Croft opens up about the powerful, often misunderstood topic of consistency—and why it matters more than intensity in fitness, business, and life. Jay shares how showing up steadily over time—through writing, podcasting, and growing his business—has led to meaningful progress. But he also gets candid about where he’s falling short, particularly in emailing his prospects. If you're a gym owner or coach feeling stuck or impatient, this...
Optimal Aging
In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark. Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, ...