Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers face both incredible opportunities and real challenges.
In this episode, host Janet Rosseth sits down with Doug Stuckey to unpack his journey across both the operator and vendor sides of the business. Together, they explore how multifamily marketing has transformed—from the dominance of ILS to the power of agency partnerships—and why leadership, adaptability, and trust are more critical than ever in driving long-term retention and growth.
Get ready for an honest, future-focused conversation about where the industry is heading and how to stay ahead of the curve.
🔑 What You’ll Learn in This Episode:
Why the multifamily marketing landscape demands stronger leadership and adaptability.
What the transition from ILS to agency models means for operators and vendors.
The role of AI and technology in shaping smarter marketing strategies.
How customer experience and retention strategies can define long-term success.
👉 Don’t miss this insightful conversation that will help you rethink your strategies, strengthen client relationships, and future-proof your marketing efforts.
📲 Listen now and stay Optimized!
🔖 Hashtags
#MarketingPerformance #MultifamilyMarketing #AI #CustomerExperience #MarketingStrategy #AgencyModel #RetentionStrategies #IndustryInsights #OptimizedPodcast