In this episode of Optimized, host Janet Rosseth speaks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the evolving landscape of marketing in the multifamily housing industry. They discuss the importance of structuring marketing departments to be proactive, the integration of AI in marketing strategies, and the need for continuous training and data-driven decision-making. Amy shares insights on how her team focuses on enhancing resident experiences and the critical feedback loops between marketing and operations. The conversation also touches on personal optimization and the future trends in marketing.
00:00 Introduction to Marketing Evolution
03:51 The Role of Sales Acceleration in Marketing
06:45 Amy's Journey in the Marketing Industry
09:46 Insights from the Blueprint Conference Roundtable
12:48 The Changing Landscape of Marketing Accountability
15:51 The Technical Side of Marketing
18:56 Aligning Operations and Marketing Teams
21:48 The Structure of the Acceleration Team
26:37 Navigating Post-COVID Sales Strategies
27:35 Measuring Success Across Teams
29:05 Future Planning and Adaptation
30:02 The Evolving Role of Content and AI
32:54 The Importance of Resident Experience
34:11 Continuous Learning and Team Development
36:24 Data-Driven Marketing Strategies
40:57 Personal Optimization and Leadership
45:05 Connecting with the Audience
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