The #1 Mistake Holding Private Practice ODs Back

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Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcast

419 episodes

3 days ago

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

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The #1 Mistake Holding Private Practice ODs Back | E280

Optometry: The Ultimate O.D.

21 minutes 18 seconds

4 days ago

The #1 Mistake Holding Private Practice ODs Back | E280

The #1 Mistake Holding Private Practice ODs Back | E280

Highlights from this episode:

The #1 Mistake Holding Private Practice ODs Back (00:49)

Closing Thought: Facing the Pain (13:55)

In this episode we are talking about the biggest mistake I believe most ODs make when trying to grow a private practice: staying buried in the exam room. For years, I thought success meant seeing more patients, but stepping back has been the real game changer for my business, my culture, and my mindset. Focusing on leadership, strategy, and team development helped us grow 30% this year, and is a perfect example of why the pain of change is always better than the pain of staying the same. If you’ve ever felt stuck between being a doctor and being a CEO, this one’s for you.