The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286

Highlights from this episode:

The Power of Specialization in Optometry: Stop Doing More to Grow Faster (00:50)

Closing Thought: The Hawthorne Effect (28:25)

In this week's episode, I’m talking straight to private practice owners about why simplifying your practice is actually the hardest—and most profitable—thing you’ll ever do. Shifting into a true CEO mindset, doubling down on what you enjoy and do best, and eliminating distractions transformed my practice, my revenue per patient, and my day-to-day fulfillment. I have a practical five-step framework to help you define your specialty, cut complexity, and build a practice that’s easier to run and built for long-term growth. If you’re tired of dabbling in everything and ready to focus on what truly moves the needle, this episode is for you.