What “Scaling” Really Means for Private Practice Optometrists

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Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcast

426 episodes

4 days ago

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

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What “Scaling” Really Means for Private Practice Optometrists | E284

Optometry: The Ultimate O.D.

25 minutes 50 seconds

3 weeks ago

What “Scaling” Really Means for Private Practice Optometrists | E284

What “Scaling” Really Means for Private Practice Optometrists | E284

Highlights from this episode:

What “Scaling” Really Means for Private Practice Optometrists (01:03)

Closing Thought: Being the "BEST" vs. Being "BETTER" (22:37)

In this week's episode I’m breaking down what scaling really means for private practice owners—and why it doesn’t have to mean more locations or a bigger empire. I share the hard lessons I learned from scaling too early, how a CEO mindset shifted everything, and why clarity, systems, and product-market fit matter more than growth for growth’s sake. If you’ve ever felt stuck, afraid to rock the boat, or unsure what actually sets your practice apart, this episode will help you think differently about growth heading into the new year.