Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287

Highlights from this episode:

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry (00:38)

Closing Thought: The problem with hard workers (27:59)

In this week's episode, I’m calling it like it is: your goals for 2026 are probably garbage. And it’s not because goals are bad, it’s because they don't have a strategy. I walk through what it really means to think like the CEO of your optometry practice, why systems beat checklists every time, and how cherry-picking shiny ideas like dry eye, myopia management, or new tech will burn you out without the right infrastructure. If you want sustainable growth, less staff frustration, and a practice that actually runs without you grinding every day, this episode will challenge how you think about growth and force you to simplify instead of adding more noise. This is about building a practice designed to win on purpose.