Is Your Website Ready for ChatGPT, Siri, and Google’s AI Overviews? Understanding AEO and GEO

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Orthodontic Products Podcast

Orthodontic Products

88 episodes

2 weeks ago

Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn't just a podcast—it's a portal to the future of orthodontic practices and breakthroughs.

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Business

Is Your Website Ready for ChatGPT, Siri, and Google’s AI Overviews? Understanding AEO and GEO

Orthodontic Products Podcast

28 minutes

4 months ago

Is Your Website Ready for ChatGPT, Siri, and Google’s AI Overviews? Understanding AEO and GEO

Guest: Jeff Slater, Vice President of Operations, Kaleidoscope

📌 Episode Overview:
Search is changing—and fast. In this episode, Orthodontic Products editor Alison Werner sits down with Jeff Slater of Kaleidoscope to explore how orthodontic practices can stay visible as patients turn to AI tools like ChatGPT, Siri, and Google’s AI Overviews for answers. Building on his recent article for Orthodontic Products, Jeff breaks down the differences between SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) and explains what your website must do to remain competitive in today’s search environment.

Chapters:
00:00 Introduction to Answer Engine Optimization (AEO)
02:34 Understanding the Shift in Search Behavior
05:33 Optimizing Content for Patient Queries
08:32 The Importance of Content Structure and Authority
11:29 Technical Foundations for AEO and GEO
14:32 Common Mistakes in AEO Implementation
17:35 Future-Proofing Your Digital Presence
20:43 Conclusion and Contact Information

Key Takeaways:

What Answer Engine Optimization (AEO) is and how it works
How AEO and GEO differ from traditional SEO strategies
The importance of Q&A-based content in AI-powered search
Why mobile performance and site speed now impact search rankings
How to use subheadings, attribution, and schema markup effectively
Why stale content and outdated websites are hurting your visibility
Actionable tips to future-proof your orthodontic website

Resources Mentioned:
🔗Jeff Slater’s article from the July/August issue of Orthodontic Products: From SEO to AEO: The New Rules of Online Visibility for Orthodontists

👤 Guest Bio & Contact Info:
Jeff Slater is the vice president of operations at Kaleidoscope with nearly 15 years of experience in digital marketing for the orthodontic and dental industries. His areas of expertise include SEO, social media, paid search & Internet advertising, Google Business Profiles, location-based marketing, WordPress websites, and online branding.

📧 Email: jeff.slater@thekaleidoscope.com
🌐 Website: https://thekaleidoscope.com

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Have a question for a future episode? Drop it in the comments or email editor@orthodonticproductsonline.com.