“If you put your artists first and try to think about what would be the best thing for them, eventually your needs will get met.” What if a record label ignored the “industry rules,” bundled three unknown bands into a cassette box—and sold out? Presented by LANDR - http://landr.com/otherrecordlabels Todd White of King Volume Records joins Scott to share how his DIY indie-metal label went from a fun side project to his full-time job. We cover: The cassette bundle strategy that built early community Why Bandcamp is more valuable than chasing Spotify streams How to sign artists by putting their needs first The $150,000 Kickstarter success story and what made it work Why creative, imperfect marketing beats polished “content” This episode is packed with label-building breakthroughs, mindset shifts, and real tactics you can steal today.