1) Moving to Colorado; 2) Background in cable, insurance, and farm equipment; 3) Role of Fathom as distribution "window" option; 4) Theater "magic" is still alive; 5) Fathom's rebrand; 6) Growth in live events; 7) "The Chosen" phenomena-- episodic in theaters for the first time; 8) Faith-based genre strength; 9) International growth strategy; 10) Tangled up in Ray's passion for fly fishing. Also watch on YouTube: https://www.youtube.com/@ottexecutive
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1) Moving to Colorado; 2) Background in cable, insurance, and farm equipment; 3) Role of Fathom as distribution "window" option; 4) Theater "magic" is still alive; 5) Fathom's rebrand; 6) Growth in live events; 7) "The Chosen" phenomena-- episodic in theaters for the first time; 8) Faith-based genre strength; 9) International growth strategy; 10) Tangled up in Ray's passion for fly fishing. Also watch on YouTube: https://www.youtube.com/@ottexecutive
OTT Executive Podcast S3 E8 Natalie Gabathuler-Scully, Vevo EVP, Revenue Distribution and Data Operations
OTT Executive Podcast with Brian Mahony
30 minutes
2 years ago
OTT Executive Podcast S3 E8 Natalie Gabathuler-Scully, Vevo EVP, Revenue Distribution and Data Operations
1) Natalie's current role; 2) Career background from JP Morgan to ESPN; 3) Vevo's global operations-- streaming across 34 distribution platforms including YouTubeTV, Samsung TV+, Pluto, Roku, and Amazon FireTV-- over 800,000 pieces of content; 4) Launching FAST channels; 5) Embracing a data-driven environment; 6) The promise vs. the reality of addressable advertising; 7) The process of data and advertising experimentation; 8) When will measurement become standardized and reliable?; 9) Future ...
OTT Executive Podcast with Brian Mahony
1) Moving to Colorado; 2) Background in cable, insurance, and farm equipment; 3) Role of Fathom as distribution "window" option; 4) Theater "magic" is still alive; 5) Fathom's rebrand; 6) Growth in live events; 7) "The Chosen" phenomena-- episodic in theaters for the first time; 8) Faith-based genre strength; 9) International growth strategy; 10) Tangled up in Ray's passion for fly fishing. Also watch on YouTube: https://www.youtube.com/@ottexecutive
