In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
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In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
19. Fixing the Gaps in Your Offer Suite (Without Creating 10 New Offers)
Overflow Funnels
12 minutes
4 months ago
19. Fixing the Gaps in Your Offer Suite (Without Creating 10 New Offers)
In this episode, Stine discusses the importance of identifying gaps in your offer suite and how to strategically address them without overwhelming yourself with new creations. She emphasizes that gaps represent opportunities for growth and revenue, and provides actionable steps to fill these gaps effectively. Stine outlines three main types of gaps: entry offers, upgrade offers, and retention offers, and encourages listeners to think critically about their existing offers to create a seamless...
Overflow Funnels
In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
