In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
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In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
20. How to Define Your Dream Buyer and Build a Business That Sells
Overflow Funnels
12 minutes
4 months ago
20. How to Define Your Dream Buyer and Build a Business That Sells
Welcome to the start of my Overflow Funnel mini-series! For the next four weeks, I’m breaking down the four core steps I walk every client through when we build funnels, customer journeys, and offers that actually sell. In this first episode, we’re talking about the foundation: your Overflow Buyer. Because here’s the truth—if you’re building your business for the wrong person, everything else will leak. Your content can be magnetic, your funnel polished, and your offer stack amazing, but if ...
Overflow Funnels
In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
