In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
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In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
22. How to Leverage Your Client Work into Consistent Sales Momentum
Overflow Funnels
12 minutes
3 months ago
22. How to Leverage Your Client Work into Consistent Sales Momentum
If your feed goes dead every time you don’t have a client project on your desk, we need to talk. Because relying on “live work” to fuel your marketing is exactly why your pipeline feels so stop-and-go. In this episode, I’m breaking down how to squeeze every drop out of the work you’re already doing so you can stay visible, build trust, and actually sell — even when business is quiet. We’ll cover: Why relying on active client work keeps you stuck in feast-or-famine.4–5 ways to frame ever...
Overflow Funnels
In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasizes that many entrepreneurs struggle not due to lack of content or visibility, but because their funnels are misaligned with their audience's needs and decision-making processes. She provides insights into what buyers need before making a purchase and o...
