Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow.
Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business.
Hosted on Acast. See acast.com/privacy for more information.
Well… it’s not just a game anymore.
In this week’s episode of Overnight Experts, Chris and Sam dive into Sports Disruption — how tech, media, and money are rewriting the rules of fandom.
In Australia, sport has always been about identity and belonging. But streaming and social media have turned that passion into a full-time engagement loop. Drive to Survive didn’t just revive Formula 1. It changed how every sport markets itself, turning behind-the-scenes storytelling into the main event. Now leagues from the AFL to the UFC are chasing that same binge-worthy formula.
From fantasy leagues to fan data, from broadcast to brand, the boundary between sport and entertainment is disappearing.
Tune in as Chris and Sam unpack how disruption is transforming not just the game — but the way we feel about it.
Hosted on Acast. See acast.com/privacy for more information.