Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
John Wilson
293 episodes
3 days ago
In this episode, John Wilson and guest Rich Jordan dig into one of the scariest (and most valuable) moves you can make in home service: rebranding multiple companies into a single brand. Rich runs three acquired companies across New Hampshire and New Jersey…and he’s in the middle of rolling them all into one new identity: High Ground Service Pros. They walk through why he’s willingly tearing down a strong local brand (Sanford), what’s driving the decision, and how he’s trying to avoid losing ...
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In this episode, John Wilson and guest Rich Jordan dig into one of the scariest (and most valuable) moves you can make in home service: rebranding multiple companies into a single brand. Rich runs three acquired companies across New Hampshire and New Jersey…and he’s in the middle of rolling them all into one new identity: High Ground Service Pros. They walk through why he’s willingly tearing down a strong local brand (Sanford), what’s driving the decision, and how he’s trying to avoid losing ...
The Consumer Always Wins: Building the Business They Actually Want
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
39 minutes
2 weeks ago
The Consumer Always Wins: Building the Business They Actually Want
In this episode, John Wilson sits down with Jamie from Modernize to unpack how a consumer-obsessed mindset is reshaping home services—from the first inquiry to the final install. They dig into why “experience always wins,” how answer engine optimization (AE/O) is changing search, and what a true platform approach looks like when lead gen, reputation, financing, and programmatic all work together. You’ll hear how Modernize is building for the full funnel, why smaller, fast-moving operat...
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
In this episode, John Wilson and guest Rich Jordan dig into one of the scariest (and most valuable) moves you can make in home service: rebranding multiple companies into a single brand. Rich runs three acquired companies across New Hampshire and New Jersey…and he’s in the middle of rolling them all into one new identity: High Ground Service Pros. They walk through why he’s willingly tearing down a strong local brand (Sanford), what’s driving the decision, and how he’s trying to avoid losing ...
