Business owners are pouring thousands into AI subscriptions without understanding what they're buying—and getting exploited just like they do with marketing agencies. Alan Pentz and Tonya Berenson unpack why hands-on AI knowledge is now essential for owners, how AI capabilities evolved so dramatically in three months that Alan's entire course had to be redesigned, and why building in Microsoft or Google AI studios beats custom solutions. They reveal the fundamental shift from doing work to designing systems that do the work, covering model selection, token costs, and why you'll likely need to hire smart younger people willing to learn. Essential listening for founders and small business owners navigating AI adoption without wasting money on tools they don't understand.