In this episode, Natalie Calzadilla interviews MJ Gonzalez, owner of Esmeralda's Earth, Wind, and Fire Metaphysical Shop. MJ shares her journey from a military background to becoming an entrepreneur in the metaphysical industry. She discusses her spiritual awakening, the challenges she faced in her personal healing journey, and the importance of healing oneself before helping others. MJ also highlights the need for integrity in the metaphysical community and the misuse of spirituality on social media platforms. Overall, the conversation explores the intersection of entrepreneurship and personal growth in the metaphysical realm.  [Trigger Warning Time Stamp 1:04:00 MJ discusses rape victims] Guest Info: MJ Gonzalez https://www.instagram.com/earthwindfireshop/ 🦄Patreon https://patreon.com/nataliecalzadilla 🦄Etsy Shop https://nataliecalzadilla.etsy.com 🦄Instagram https://instagram.com/nataliecalzadilla Takeaways Personal healing and growth are essential for success in the metaphysical industry. Integrity and authenticity are crucial in the metaphysical community. Understanding and respecting different modalities and energies is important when working with clients. Misuse of spirituality on social media platforms can harm the integrity of the metaphysical industry. Healing starts with self-acceptance and letting go of past traumas. Clearing past lives is an important part of spiritual growth and ascension. Owning a holistic store can be challenging and requires navigating the balance between spirituality and business. Misuse of spiritual practices can lead to a loss of authenticity and effectiveness. Letting go of ego and judgment is essential for spiritual growth and connection. Finding one's frequency and understanding the difference between light therapy and Reiki can enhance healing practices. Creating retreats and healing centers can provide transformative experiences for individuals seeking spiritual growth. Music can be a powerful tool for healing and self-expression. Opening a healing center or metaphysical store requires self-healing and the ability to let go of ego and judgment. A one-on-one holistic day can provide a personalized and focused healing experience. Location and demographics play a crucial role in the success of a holistic store. Running a holistic store comes with challenges, including theft and judgment. Healers have a responsibility to support and guide individuals on their healing journeys.