In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions.

We cover:

• What design elements are trending this holiday season (and why)

• How brands are using limited-edition packaging to drive urgency and shelf appeal

• The power of sensory elements: sparkle, texture, scent, and sound

• Real-world case studies of packaging that sold out during the holidays

• Tips for procurement teams and designers working on next year’s seasonal launch

🎁 Whether you're a packaging buyer, brand manager, or designer, this episode delivers the insights you need to turn festive packaging into real revenue.

🔔 Subscribe and leave a comment with your favorite (or worst) holiday package of the year.