Today, we reveal the Label King of Utah, the behind-the-scenes powerhouse who's printing labels. But here's the real question:Is a label considered packaging?Evelio and Adam dig deep into the wild world of labels:Why they’re often overlooked in packaging strategyWhen a label is packaging… and when it’s just decorationThe sustainability questions brands should be asking label printersAnd how this Utah-based king of stick-ons built a label empireThis episode peels back the layers (literally) to reveal the sticky truth about what gets counted in EPR reporting, supply chain compliance, and circular design — and what doesn’t.👑 Come for the crown. Stay for the stickers/labels.Labels just got interesting.💬 Drop a comment: Is a label packaging or not? Let’s settle this.