Emily Who Explores - From E-commerce to Outdoor Marketing: Emily's Journey

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Paddle Like a Girl

Tori Baird

15 episodes

1 week ago

Join host Tori Baird, founder of Paddle Like a Girl, as she sits down with inspiring, influential, and downright badass women and folks who are breaking barriers and leading the way in the outdoors. From adventurers to entrepreneurs, each episode dives into their journeys, challenges, and triumphs, offering insight, inspiration, and practical advice for anyone looking to embrace the great outdoors. Tori also shares her own experiences—lessons learned from the backcountry and from being a mom and entrepreneur.

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Emily Who Explores - From E-commerce to Outdoor Marketing: Emily's Journey

Paddle Like a Girl

55 minutes 50 seconds

9 months ago

Emily Who Explores - From E-commerce to Outdoor Marketing: Emily's Journey

Follow Emily Here: https://www.instagram.com/emilywhoexplores

Check out her website here:

https://emilywhoexplores.com/

In this engaging conversation, Tori Baird interviews Emily Gillespie, a content marketer and outdoor enthusiast, about her journey from starting an e-commerce business to becoming a full-time entrepreneur in the outdoor and travel marketing space. Emily shares insights on her experiences, the challenges of self-employment, and the importance of building a personal brand. The discussion also covers practical tips for content creation, managing social media, and recommendations for outdoor adventures, making it a valuable resource for aspiring creators and outdoor lovers alike.

Chapters

00:00
Introduction to Emily Gillespie

00:50
Emily's Journey into Content Marketing

05:20
Transitioning to Full-Time Entrepreneurship

09:23
Balancing Work and Travel

13:12
Building a Personal Brand

15:50
The Evolution of Professional Relationships

20:49
Tools for Organization and Content Creation

23:35
Future Goals and Digital Products

26:13
Quality vs. Quantity in Content Creation

29:55
Managing Social Media Consumption

32:13
The Impact of Social Media Algorithms

33:32
Content Creation Essentials for Beginners

35:51
Adventurous Hiking Experiences

41:24
Canoeing Adventures and Recommendations

48:14
Getting Started in the Outdoors

53:06
Favorite Outdoor Meals and Preferences