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Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
51. Wes Nichols – measuring the impact of MarketShare
Paleo Ad Tech
2 years ago
51. Wes Nichols – measuring the impact of MarketShare
Wes was co-founder and CEO of MarketShare, based on some academic insights, which measured the impact of ad spend for major marketers. It was acquired by Neustar in 2015 for $450M.More
Paleo Ad Tech
Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
