A Conversation with One of My Favorite Startup Authors Brian Livingston just published his second book, now available on Amazon! You start one company and you're an entrepreneur. You start a second, and you're a serial entrepreneur. With this second book, Livingston is officially an author of novels. He is the real deal! Join me and learn about becoming a writer, the business of writing, and also Brian Livingston's newest novel, Folkston. In this conversation, we talk about: - What it mea...
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A Conversation with One of My Favorite Startup Authors Brian Livingston just published his second book, now available on Amazon! You start one company and you're an entrepreneur. You start a second, and you're a serial entrepreneur. With this second book, Livingston is officially an author of novels. He is the real deal! Join me and learn about becoming a writer, the business of writing, and also Brian Livingston's newest novel, Folkston. In this conversation, we talk about: - What it mea...
Mike Gomez told me, “I solve the ‘I didn’t know” problem. “What’s that?” I asked. We think companies buy from us because of the product we sell. We later find out, our product or service was simply a qualifier to get us in the deal. The real buying criteria have to be discovered in the sales process. We are not selling to companies. We are selling to people. Mike Gomez and I discuss this problem that needs to be solved in your salesforce. You don’t want to continue to hear, “I didn’t know”...
Paparelli Podcast
A Conversation with One of My Favorite Startup Authors Brian Livingston just published his second book, now available on Amazon! You start one company and you're an entrepreneur. You start a second, and you're a serial entrepreneur. With this second book, Livingston is officially an author of novels. He is the real deal! Join me and learn about becoming a writer, the business of writing, and also Brian Livingston's newest novel, Folkston. In this conversation, we talk about: - What it mea...
