Ep 8 Growing Your Network w/ IC Mendoza

In this episode of “Para-Paraan with Salmon,” former TV host and Incircle Inc. co-founder IC Mendoza joins MK and Joric to unpack the power of social capital in business and the digital space. From her showbiz roots to building one of the country’s top influencer marketing agencies, IC shares how legacy, networking, and data-driven strategies shaped her entrepreneurial journey. We dive into her lessons on

cultivating influence, leveraging connections with integrity, and keeping up with the fast-paced world of digital PR.

Topics Covered:

00:02:19 Guest intro – From showbiz to PR and digital marketing

00:05:47 Early hustles – How IC started working at age 3 and built her network

00:08:40 Founding Incircle – Turning social capital into a full-blown agency

00:10:58 Building genuine connections – Networking with purpose and strategy

00:17:21 Data-driven influencer marketing – “You can’t manage what you can’t measure”

00:20:23 Choosing creators wisely – Brand fit, resonance, and authenticity

00:27:04 Debunking myths – Influencer marketing vs. UGC

00:34:06 Smart investments – “Invest in good people and aligned culture”

00:43:45 Advice for Gen Z creators – From solo freelancer to business owner

Resources & Links:

👉 Follow IC Mendoza: https://instagram.com/ic.mendoza

👉 Socials: https://linktr.ee/ParaParaanwithSalmon

👉 Watch on YouTube: @Para-ParaanwithSalmon

#ParaParaanWithSalmon #ICMendoza #BusinessTipsPH #PodcastPH #Podcast

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