In this episode of “Para-Paraan with Salmon,” we sit down with Nadine Ablaza, founder of Metal Straw PH, a social enterprise that began with just 15 metal straws and grew into a nationwide sustainable corporate gifting brand. Nadine shares how a viral photo sparked her advocacy, how she scaled with zero capital, and how she balances impact, profitability, and women empowerment.

We cover sustainable product innovation, scaling a small business organically, and turning advocacy into income, diving deep into what it truly takes to build a profitable and purpose-led brand in the Philippines.

Topics Covered:

00:00:00 Introduction – Welcome to Para-Paraan with Salmon

00:05:47 The viral turtle photo – How environmental advocacy became a business idea

00:11:38 Organic social media growth – Reaching customers without paid ads

00:17:15 Product innovation – Expanding beyond metal straws to stay profitable

00:22:02 Women empowerment – Building an all-women team and supporting communities

00:27:01 From home to warehouse – Running operations from a renovated basement

00:32:47 Laser engraving machines – Adding service-based revenue to product sales

00:38:21 Sustainability in schools – Encouraging the next generation to go green

00:43:45 Balancing income and impact – Why both matter in social entrepreneurship

00:49:45 Where to follow – Connect with Metal Straw PH on social media

📌 Resources & Links:

 👉 Follow Nadine Ablaza / Metal Straw PH: @metalstrawph on IG, FB & TikTok

 👉 Listen on Youtube: Para-Paraan with Salmon

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