Subscribe so you won't miss our next episode on https://iebn.orgHow do you go viral as a mortgage officer without spending a dime on ads? In this interview, we break down the exact mindset, strategy, and content approach that helped loan officer Armando Novelo explode on social media and turn views into real business.Whether you’re in real estate, lending, or any client-based industry—this video is a must-watch if you’re tired of chasing leads and want to start attracting them.Timestamps (Chapters):00:00 – Intro: Why helping people is the real flex00:03 – Social media as a long-term trust builder00:06 – The shift from “look at me” to “how can I help?”00:09 – What makes content valuable to strangers00:13 – How to create ads that don’t feel like ads00:17 – The secret to getting shares organically00:20 – You don’t need ad spend if you get this right00:23 – Real ROI from Instagram and TikTok00:28 – Why high-ticket masterminds are worth it00:32 – Staying consistent even when results are slow00:36 – Balancing business goals with authenticity