In this episode of the Paso Robles Podcast, we sit down with three amazing guests who are each making a powerful impact on the Central Coast: Rosie Bruiser (@rosiebruiser), and the owners of Primal House, Alyssa Leal and Bud Cole (@primalhousepaso).
Primal House is more than a butcher shop — it’s a curated food, craft, and community space rooted in generational heritage. Bud is a fourth-generation cattle rancher, and Alyssa comes from a family with deep agricultural ties. Together, they’ve created a place that blends old-world butchery with artisanal classes, a community farmers market, curated eats, and a vision that celebrates craftsmanship and local connection.
We talk about the origin of Primal House, their philosophy on quality and heritage, what it means to build something truly unique in Paso Robles, and the challenges and rewards of launching a destination rooted in tradition and local pride.
We’re also joined by Rosie, who brings her own energy, vulnerability, humor, and life experience to the table. She’s authentic, outspoken, and shares openly about her journey, her craft, and the ways she supports the community around her.
This episode covers entrepreneurship, agriculture, culture, food, family, identity, and the heart behind creating something meaningful for the Central Coast.
Follow the guests:
🔹 Rosie Bruiser – IG: @rosiebruiser
🔹 Primal House – IG: @primalhousepaso
🔹 Owners: Alyssa Leal & Bud Cole
Visit Primal House:
👉 https://www.exploretock.com/primalhouse
👉 Located in Paso Robles, CA
Sponsored by:
White Wave Wellness – Supporting your journey to better health and balance.
Western Janitor Supply Inc. – Proudly serving Paso Robles with top-quality cleaning supplies and equipment for over 30 years.
Santos Bros Plumbing – Reliable, local plumbing experts serving the Central Coast. Call 805-360-4679.
Red Scooter Deli – Located on 6th Street in downtown Paso Robles. Use promo code PODCAST online to get $5 off your next order.
Lion Pro Flooring – Bring new life to your floors. Call 805-712-3710.
Valeria Genoves with Remax – Local realtor and sí, se habla español! Call 805-212-6387.
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