In this episode of Passion But Make It Profit, Julia sits down with Tara Haley of The Women’s Journal to uncover the art of telling your authentic story in business. Tara shares her 17+ years of experience helping entrepreneurs and organizations shine through storytelling, the proven ADA framework (Attention, Interest, Desire, Action), and why print media—yes, magazines and mailers—are making a comeback for small business marketing.
You’ll hear how to:
Use the ADA method to craft compelling stories that connect with customers
Leverage AI tools like ChatGPT to help uncover your unique brand story
Blend traditional media (print, direct mail, custom magazines) with digital platforms for maximum credibility and reach
Turn customer stories and educational content into powerful marketing assets that drive loyalty and sales
Whether you’re a solopreneur looking to share your story without feeling like you’re bragging, or a small business owner wanting fresh marketing ideas beyond social media, this episode is packed with strategies you can put into action today.
Tune in and learn how to market authentically, connect deeply, and grow profitably—without losing the heart behind your business.