Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
All content for PASSIONATELY CURIOUS with UpSwell Marketing is the property of tentwentytwo / UpSwell Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
AI-roids for Small Business: How Artificial Intelligence Levels the Marketing Playing Field
PASSIONATELY CURIOUS with UpSwell Marketing
39 minutes
5 months ago
AI-roids for Small Business: How Artificial Intelligence Levels the Marketing Playing Field
Nick Tapp, founder of Taptico AI marketing solutions, discusses how artificial intelligence can level the playing field for small businesses. With 20+ years of marketing experience at brands like Coca-Cola and Harley Davidson, Nick explains practical AI applications from training ChatGPT as a business assistant to using predictive analytics for market simulations. He covers emerging trends like Answer Engine Optimization (AEO) replacing traditional SEO, addresses privacy concerns, and emphasizes the importance of understanding KPIs before implementing AI solutions. The conversation explores both opportunities and concerns around AI, particularly maintaining human creativity and authentic brand connections while leveraging AI for efficiency and competitive advantage.
PASSIONATELY CURIOUS with UpSwell Marketing
Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
