Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
All content for PASSIONATELY CURIOUS with UpSwell Marketing is the property of tentwentytwo / UpSwell Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
Beyond the Chair: Jake Goates on Transforming Dental Marketing
PASSIONATELY CURIOUS with UpSwell Marketing
45 minutes
1 month ago
Beyond the Chair: Jake Goates on Transforming Dental Marketing
Jake Goates, founder of Goat CMO, shares his journey from sales manager to fractional Chief Marketing Officer for dental practices nationwide. After earning a degree in professional sales and managing a large call center, Goates discovered that better marketing directly improved sales performance. He entered the dental industry 13 years ago teaching phone etiquette and patient conversion, eventually recognizing that practices had become too data-driven and transactional at the expense of genuine patient relationships. Goates developed a proprietary algorithm that analyzes patient data against credit bureau spending behaviors to create actionable personas, helping practices understand their patients' values and preferences. He emphasizes the importance of rebranding when necessary, scripted office tours for new patients, and cleaning up online presence before investing in advertising. His fractional CMO services provide strategic marketing expertise at a fraction of traditional CMO costs, with packages starting at $1,000 monthly.
PASSIONATELY CURIOUS with UpSwell Marketing
Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
