Seasonal trends and events—like holidays, back-to-school season, or local festivals—offer excellent opportunities to attract customers and boost sales. In this episode, Kalynn Hicks, Content Strategist at Upswell Marketing, shares how to plan and execute seasonal marketing campaigns that deliver results. How to Plan Seasonal Campaigns Start by looking at the calendar and identifying key dates that are relevant to your customers. Brainstorm promotions or campaigns that align with these events, such as holiday discounts, back-to-school bundles, or special events during local festivals. Creative Marketing Ideas Use themed content to connect with your audience’s mindset: Social media posts tailored to the season. Email campaigns promoting seasonal offers. Direct mail campaigns to highlight special events or discounts. Track and Learn Measure the results of your seasonal campaigns to see what resonates with your audience. Use these insights to refine and adapt successful ideas for future promotions. Why Seasonal Campaigns Work By aligning your marketing with seasonal trends, you make your business relevant and part of your customers’ plans, driving both engagement and sales. Visit Upswell Marketing for expert advice on seasonal campaigns and more. Follow on Instagram: @upswellmktg for daily marketing tips. Subscribe to Passionately Curious for five-minute episodes throughout January, designed to help small business owners grow!