Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
All content for PASSIONATELY CURIOUS with UpSwell Marketing is the property of tentwentytwo / UpSwell Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
With over 8.4 billion videos watched daily and YouTube accounting for over 10% of all U.S. TV viewing, this platform has become a powerhouse for marketers. In this episode, Matt Courtoy, Associate Director of Performance Media at Upswell Marketing, shares five reasons why YouTube advertising is a must-have in your marketing strategy.
Why Advertise on YouTube?
1. Cost-Effectiveness
YouTube ads operate on a pay-per-click model, meaning you only pay when someone engages with your ad. With full control over your budget, every marketing dollar works smarter, not harder.
2. Precision Targeting
YouTube allows advertisers to reach highly specific audiences based on:
Demographics
Life events
Customer interests
Retargeting past visitors
This ensures your message reaches the right people at the right time.
3. Emotional Connection Through Video
Unlike static ads, video content brings your brand to life and allows you to:
Showcase products
Tell compelling stories
Build stronger emotional connections with your audience
With multiple ad formats available, you can craft an experience that resonates.
4. Easy-to-Measure Results
YouTube’s built-in analytics allow you to track:
Views and engagement
Ad spend effectiveness
Targeting success
By analyzing what’s working, you can continuously refine your campaigns for better performance.
5. Massive Audience Reach
With billions of engaged viewers, YouTube levels the playing field for businesses of all sizes. No other platform offers this scale and accessibility for video marketing.
Why YouTube Ads Matter
YouTube advertising is cost-effective, highly targeted, emotionally engaging, measurable, and offers unmatched reach. If you’re not leveraging it yet, now is the time to start.
Visit Upswell Marketing to explore how YouTube ads can work for your business.
Follow on Instagram: @upswellmktg for daily marketing insights.
Subscribe to Passionately Curious for five-minute episodes throughout January, packed with actionable tips to grow your business!
PASSIONATELY CURIOUS with UpSwell Marketing
Passionately Curious, presented by UpSwell Marketing, is your go-to podcast for real stories, actionable insights, and expert strategies to help you grow your business.
This podcast dives into the journeys of entrepreneurs, uncovering the challenges, victories, and lessons they’ve gathered along the way. Whether you’re a seasoned business owner, a curious entrepreneur, or just starting out, every episode is designed to deliver value you can apply right away.
Beyond interviews with successful business owners, the podcast taps into the wealth of knowledge from within the UpSwell team, offering unique perspectives on digital marketing, customer service, branding, and more. Get ready for practical advice on how to prepare your business for growth and navigate the complexities of staying ahead in a fast-changing market delivered by the people who do it every day.
Annie Burch – Creative Director at UpSwell Marketing
Matt Courtoy – Associate Director, Performance Media at UpSwell Marketing
Eric Goodstadt – CEO of UpSwell Marketing
We believe that learning from real experiences is the key to success, and we’re here to make that knowledge accessible.
Get inspired, stay ahead of trends, and gain tools to grow your brand and attract more customers.
Welcome to Passionately Curious.
