Zoe Seguev did not follow a traditional path into crypto, and that is exactly what makes her perspective so rare. With an MSc in anthropology from the London School of Economics, her career has always focused on understanding people, systems, and the mechanics of trust. That lens carried her through consulting, operations, fintech, and eventually into one of the most demanding areas of modern finance: crypto compliance.

Today she is the Chief Compliance Officer at Tetra Trust, Canada’s first qualified digital asset custodian and the regulated vault responsible for keeping billions in digital assets safe from hacks, loss, or misuse. In this episode Zoe explains what crypto actually means in 2025, why custody sits at the foundation of digital finance, and how stablecoins are quickly becoming the quiet infrastructure behind a new global money system. She brings clarity to a space that often feels chaotic and shows how governance, oversight, and well-designed controls matter far more than hype cycles or price swings.

We also cover what people most misunderstand about regulation, how institutions are driving adoption, and why compliance remains the invisible layer that prevents collapse in an industry defined by speed and risk.

In our lifestyle segment we get Zoe’s take on showing up well at work, including the wardrobe pieces she relies on to stay polished in the C-suite. We also talk about Tetra Digital Group’s recent ten million dollar raise to build a Canadian dollar stablecoin backed by banks, fintechs, and major technology companies. It is a clear signal that stablecoins are moving from the fringe into mainstream financial infrastructure and that Canada is ready to step into the global conversation.