Path to Growth: Conversations with Leaders on Go-To-Market
Tracy Young
32 episodes
1 month ago
Every great leader has a story to tell. TigerEye’s Path to Growth podcast is where leaders in B2B sales, marketing and customer success share their story. Each episode is a thirty minute masterclass in GTM covering leadership, strategy and growth in challenging markets.
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Every great leader has a story to tell. TigerEye’s Path to Growth podcast is where leaders in B2B sales, marketing and customer success share their story. Each episode is a thirty minute masterclass in GTM covering leadership, strategy and growth in challenging markets.
Path to Growth: Conversations with Leaders on Go-To-Market
28 minutes 32 seconds
7 months ago
Jess Schultz | Founder/CEO, Amplify Group
Summary:
In this episode, Tracy sits down with Jess Schultz, founder of Amplify Group, to talk about building a consistent, scalable go-to-market strategy. Jess shares her journey from finance to sales, her experience in venture capital, and how she identified the need for fractional go-to-market and RevOps leadership. She emphasizes the importance of trusting the process, building good habits, and maintaining clear ICPs and positioning. Jess also dives into early-stage sales challenges, the evolving role of RevOps, and how AI is reshaping—but not replacing—the fundamentals of human-centered selling. Plus, hear Jess’s advice for founders preparing to scale, her views on bridging sales and marketing teams, and why consistency wins in the long run.
Key Topics:
Building pipeline through consistent personal marketing
Moving from founder-led sales to a scalable GTM motion
The biggest mistakes early-stage companies make with sales and RevOps
How AI is changing (and not changing) the B2B sales process
The future of RevOps as a strategic growth function
Why clarity and consistency are the foundation of growth
Path to Growth: Conversations with Leaders on Go-To-Market
Every great leader has a story to tell. TigerEye’s Path to Growth podcast is where leaders in B2B sales, marketing and customer success share their story. Each episode is a thirty minute masterclass in GTM covering leadership, strategy and growth in challenging markets.
