S1 Ep 06: How to Craft Your Speaker Bio to Get on More Stages

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Path To The Main Stage Podcast

LI Hayes

21 episodes

3 days ago

*Path to the Mainstage Podcast* is the ultimate podcast for aspiring and professional speakers. Hosted by Li Hayes, a seasoned speaker agent and coach, she and her co-hosts share expert insights, strategies, and real-world advice to help you master your craft, captivate audiences, and land high-profile speaking gigs. If you’re ready to take your speaking career to the next level, this is your roadmap to success!

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S1 Ep 06: How to Craft Your Speaker Bio to Get on More Stages

Path To The Main Stage Podcast

41 minutes 53 seconds

4 months ago

S1 Ep 06: How to Craft Your Speaker Bio to Get on More Stages

What if the key to landing more speaking gigs wasn’t your expertise—but the very first line of your bio?

In this episode of "Path to the Main Stage" podcast, host Li Hayes teams up with LinkedIn expert Donna Serdula to dramatically rethink what makes speakers stand out. From Li's jaw-dropping story of being "discovered" by the National Speakers Association just three weeks after Donna revamped her LinkedIn profile, to practical tips on why most bios actually repel clients, this episode is a masterclass in positioning yourself for bigger and better stages.

You'll discover:

Why LinkedIn is the premier platform for speakers to get found and booked (hint: it’s not about viral dances!)
The biggest bio mistakes speakers make—and why leading with "best-selling author" could tank your chances
Donna’s proven formula for a killer bio and LinkedIn profile, including the five crucial questions every speaker must answer
The role of imagery, keywords, and "the quirky fact" that makes planners remember (and call) you
How to avoid the dreaded "pitch slap" and do networking the right way
Insider secrets on social proof, growing authentic followers, and how to craft a tagline that grabs event organizers in seconds

Get ready for actionable advice you can implement today—plus some honest career confessions and cringe-worthy moments every professional speaker can relate to.

Episode Overview:

[00:00:00] Why your bio (and LinkedIn) may be keeping you from gigs
[00:04:00] The real reason speakers need LinkedIn—and what makes it unique
[00:06:40] Must-have elements for your LinkedIn profile as a speaker
[00:09:17] The truth about bios, keywords, and those "empty" credibility markers
[00:15:28] Five questions to craft a bio that gets you booked
[00:24:05] Social proof: Does follower count really matter?
[00:29:13] The dangers of "pitch slapping" and smarter connection strategies
[00:32:50] Taglines and brand statements—putting your headline to work everywhere
[00:36:05] Donna’s path to the main stage and what she wishes she knew earlier
[00:41:19] Final insights and how to connect with the Path to the Main Stage community

If you want to hack your next stage opportunity, this episode gives you the tools, strategy, and mindset to make it happen.