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Instagram is an extremely powerful tool for marketers and anyone selling a product. The key reason for this is that Instagram is one of the best options for selling the “value proposition.” The highly visual nature of Instagram makes it perfect for conveying not only information but also feelings and emotions. You can, in short, use Instagram to make your products look and feel amazing. And this is key to success when it comes to selling.
Instagram Stories take this one step further by letting you speak with your audience in a more interactive manner. Here are some ways you can use Stories to make more sales.
1: Be Sparing
The first tip for boosting sales using Instagram stories might come as a surprise: that is to be sparing with your use of them.
The danger is that you try to use Stories too frequently, and thus end up neutering some of their most powerful properties. Instagram Stories have the huge benefit of being promoted specifically by Instagram. They are placed right at the top of the page when you load your home feed, and they even notify users when you post a new one. But that latter feature is only present if you don’t post hundreds every two minutes. So wait until you really have something to say!
2: Build Rapport
Stories are fantastic for building a rapport with your audience and helping them to feel as though they know you and your business. This is huge seeing as that familiarity builds trust. And when your audience trusts you, they are FAR more likely to buy from you.
3: Run Polls
A great way to generate content and to communicate with your audience with this in mind is to run polls. You can survey your audience and this way they feel like they are engaging in conversation with you! That engagement translates to increased sales (because they are paying your brand more attention) and it also means your audience will build that sense of recognition we discussed.
4: Behind the Veil
Stories are a great way to share information that you don’t necessarily want to post to your wall. If you have a post that shows you getting up in the morning for instance, or if you have a post that shows behind the scenes, this can ruin the visual language of your main feed.
This is what makes Stories so effective as they are just a short-time insight for your most invested users. Use this as a way to show behind the scenes and let people gain some more understanding of your product, service, and values.
5: Show the Value
Finally, make sure that you are using your Instagram Stories to really show the value of your product or service. What is it that your product or service offers? How will it benefit people and make their lives better than they were previously?
By demonstrating the value, you can make sure that you build that emotion that leads to a sale. Add a link by swiping up, and you’ll see your sales skyrocket!
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