Join Keith Marchiano and Jonathan Cox as they dig into the future of automation and AI in sales. Learn why having a solid sales process before implementing tools is non-negotiable and how the balance between automation and the human touch in sales interactions can set you apart. In the face of the golden opportunity of AI, it’s pivotal that we understand the importance of building trust through meaningful conversations in sales, leveraging technology for efficiency, and the necessity of defining processes before automating tasks.