In this engaging podcast episode, Keith Marchiano and Maria Armstrong discuss the unique challenges and experiences of women in sales. Maria shares her journey into sales, the importance of empathy, and the generational shifts in perceptions of women in the industry. Discover strategies for MSPs to generate quick wins by analyzing client needs and engaging in effective communication. You will hear how to grow your business by having meaningful conversations with your clients and learn how you can start educating clients about security and discover the importance of regular check-ins to find that valuable whitespace and ensure you’re building strong relationships.