In this latest Payback Time podcast episode, host Sean engages with pricing strategist Per Sjofors to uncover the secrets of effective product pricing. Per, who is the author of the best-seller book The Price Whisperer: A Holistic Approach to Pricing Power, is leveraging his extensive background in engineering and business, has guided countless companies in perfecting their pricing strategies. With insights from his tenure as CEO and advisor to nearly 1,000 firms, Per outlines four essential steps to mastering product pricing. Tune in to explore actionable strategies for pricing your product right with Per Sjofors. Key Timecodes (00:34) - Show intro and background history (07:44) - Deeper into his pricing journey background (14:57) - How to be more objective and avoid price testing (19:30) - A bit about price anchoring (22:14) - Commercial break (TYKR) (22:53) - Deeper into his business strategies (27:38) - How too many product options can ruin you strategy (28:48) - Guest hot tips (29:49) - A key takeaway from the guest (34:49) - Guest contacts and a bit about his book