With the economic climate rattling businesses and investors alike, holding on to your customers is more important than ever. But how do you cut through the noise of your most vocal customers to understand how the rest are feeling?

In this episode, host Piers Marais talks to Saskia de Jong, Director of Customer Success at Avinode Group, and Sergi Albiol, Commercial Director at Lano, about the need for a company-wide approach to building relationships, why the customer isn’t always right, and the role AI has to play in keeping customers happy.

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