Vertical SaaS operators understand the importance of data, but it’s easy to discount merchant onboarding data and payment data because historically those have belonged to the payment provider. On this episode, Preczn cofounders Malik Velani and Jason Key share how vertical SaaS platforms can take control of their merchant, customer, and payment data to accelerate payment migrations, increase attach rates, and grow fintech revenue. They covered: The hidden costs of letting a payment prov...
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Vertical SaaS operators understand the importance of data, but it’s easy to discount merchant onboarding data and payment data because historically those have belonged to the payment provider. On this episode, Preczn cofounders Malik Velani and Jason Key share how vertical SaaS platforms can take control of their merchant, customer, and payment data to accelerate payment migrations, increase attach rates, and grow fintech revenue. They covered: The hidden costs of letting a payment prov...
Drive payments revenue by aligning people, profit, and product with Ashley Willson
Payments Strategy Show
30 minutes
2 months ago
Drive payments revenue by aligning people, profit, and product with Ashley Willson
When software companies want to increase payments revenue, payment provider fees are often the first place they look. But cost cutting yields only a very limited margin increase. The real growth opportunity is driving greater adoption and payments volume. Ashley Willson, co-founder of advisory firm Revolv, joined host Becky Kopplin to share how vertical software companies can grow payments revenue by optimizing their GTM strategy for adoption. They covered: Why vertical SaaS companies n...
Payments Strategy Show
Vertical SaaS operators understand the importance of data, but it’s easy to discount merchant onboarding data and payment data because historically those have belonged to the payment provider. On this episode, Preczn cofounders Malik Velani and Jason Key share how vertical SaaS platforms can take control of their merchant, customer, and payment data to accelerate payment migrations, increase attach rates, and grow fintech revenue. They covered: The hidden costs of letting a payment prov...
