How can understanding what matters most to people reshape the future of work in events? In this conversation, David Allison, CEO and founder of the Valuegraphics Project, joins Magdalina Atanassova to unpack insights from Convene’s 2025 Salary Survey — from the widening gap between job satisfaction and pay to the deep role of community and recognition in planner happiness.

Mentioned Links:

• Convene Salary Survey 2025: https://www.convene-digital.org/convene/library/page/october_2025/48/ 
• Values Identifier: https://www.valuesidentifier.com/
• Resources: https://www.davidallisoninc.com/resources
• Maximizing Impact with Michael Bungay Stanier: How Event Planners Can Lead with Curiosity and Coaching: https://podcasts.apple.com/us/podcast/convene-series-maximizing-impact-with-michael-bungay/id1038121106?i=1000676042953
• The Death of Demographics: Valuegraphic Marketing for a Values-Driven World: https://a.co/d/fa9PF6B

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Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.

Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/

Music: Inspirational Cinematic Piano with Orchestra