Convene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle

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PCMA Convene Podcast

PCMA Convene Magazine

298 episodes

3 days ago

Since 1986, Convene has been delivering award-winning content that helps event professionals plan and execute innovative and successful events. Join the Convene editors as we dive into the latest topics of interest to — and some flying under the radar of — the business events community.

All content for PCMA Convene Podcast is the property of PCMA Convene Magazine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Convene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle

PCMA Convene Podcast

43 minutes

1 month ago

Convene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle

This season has been kindly sponsored by Visit Spokane. Go to VisitSpokane.com to learn more.

When budgets tighten but expectations don’t, what actually works? MC2’s Ben Nazario and Bruno Silva dig into building trust with stakeholders, stopping scope creep, and balancing high-touch experiences with digital reach. From CES case studies and multi-brand partnerships to global execution, emotional storytelling, and smart uses of AI, they share a practical playbook for corporate event marketers who want strategic impact—not status-quo.

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Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.

Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/

Music: Inspirational Cinematic Piano with Orchestra