In this episode of Pebble Presents, host Emelia Rallapalli and Renato Silvestre discuss the rapid development of survey research and accompanying rise in survey fraud. They explore the impact of technology on survey participation and the importance of quality control before diving into the intricacies of survey design, data quality, and the challenges of sample fraud in market research. If you are ready to learn how fraud impacts research and how we can think and act differently to quel...
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In this episode of Pebble Presents, host Emelia Rallapalli and Renato Silvestre discuss the rapid development of survey research and accompanying rise in survey fraud. They explore the impact of technology on survey participation and the importance of quality control before diving into the intricacies of survey design, data quality, and the challenges of sample fraud in market research. If you are ready to learn how fraud impacts research and how we can think and act differently to quel...
Hi, there! I'm your host, Emelia Rallapalli, founder of Pebble - a brand strategy and marketing research consultancy. Pebble Presents is where we talk about creativity, marketing, innovation, and all the "AHA!"s in between. I'm glad you're here. Welcome to Pebble Presents!
Pebble Presents
In this episode of Pebble Presents, host Emelia Rallapalli and Renato Silvestre discuss the rapid development of survey research and accompanying rise in survey fraud. They explore the impact of technology on survey participation and the importance of quality control before diving into the intricacies of survey design, data quality, and the challenges of sample fraud in market research. If you are ready to learn how fraud impacts research and how we can think and act differently to quel...
