Out now is the first half of my conversation with a young star in the brand marketing and advertising space, Marcus Collins. He's done it all, from leading digital strategy for Beyoncé to introducing State Farm's Cliff Paul to the world. Adage and Crain's 40 under 40 recipient and a true intellect. A few of the concepts we cover include the science behind consumer engagement, ideas of niche and mainstream, and brand activism.

Enjoy! 💼 🎥 ✏️